PRIVACY POLICY

PRIVACY POLICY

1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY

1.1 We are pleased that you visit our website and thank you for your interest. Below we inform you about how we handle your personal data when using our website. Personal data refers to any information by which you can be personally identified.

1.2 The entity responsible for data processing on this website in accordance with the General Data Protection Regulation (GDPR) is Emily Cape Town. The responsible party is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party), this website uses SSL/TLS encryption. You can recognise an encrypted connection by the “https://” in your browser and the lock icon.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When using our website for informational purposes only—i.e., without registering or providing other information—we collect only those data that your browser transmits to our server (so-called “server log files”). These include:

  • The website you visited

  • Date and time of access

  • Amount of data sent in bytes

  • Referrer URL from which you accessed the page

  • Browser type and version

  • Operating system

  • IP address (possibly anonymised)

This processing is based on our legitimate interest in improving the stability and functionality of our website (Art. 6(1)(f) GDPR). The data will not be shared with third parties unless required by law. Server logs may be reviewed retrospectively if there are concrete indications of illegal activity.

3) COOKIES

To make the visit to our website attractive and to enable the use of certain functions, we use cookies—small text files stored on your device. Some cookies are deleted after closing your browser (session cookies), others remain on your device to recognise your browser on your next visit (persistent cookies).

Cookies may be used to simplify the ordering process (e.g., remembering the contents of a shopping cart). Where cookies process personal data, this is based on Art. 6(1)(b) or Art. 6(1)(f) GDPR.

You may configure your browser to be informed about cookies, to accept them individually, or to reject them. Please note that blocking cookies may limit website functionality.

Browser guides for managing cookies:

4) CONTACT

When contacting us (e.g., via contact form or email), personal data is collected. These data are used solely to respond to your inquiry and for technical administration. Legal basis: Art. 6(1)(f) GDPR, or Art. 6(1)(b) GDPR if the contact is aimed at contract conclusion. Data is deleted after processing unless legal retention obligations exist.

Contact email: support@emily-cape-town.com

5) ACCOUNT CREATION AND CONTRACT PROCESSING

We collect personal data for contract execution or account creation (Art. 6(1)(b) GDPR). You may request deletion of your account at any time via support@emily-cape-town.com. Data is used for contract processing and blocked/deleted after completion, respecting statutory retention periods.

6) USE OF YOUR DATA FOR DIRECT MARKETING

6.1 Newsletter Subscription

By subscribing to our newsletter, you consent to receive promotional emails. Only your email address is required. We use a double opt-in procedure.

You can unsubscribe anytime via the link in the newsletter or by contacting support@emily-cape-town.com.

6.2 Newsletter to Existing Customers

If you have provided your email during purchase, we may send information about similar products based on our legitimate interest (Art. 6(1)(f) GDPR). You may opt out anytime.

7) DATA PROCESSING FOR ORDER FULFILMENT

7.1 Delivery and Payment Processing

We pass relevant data to delivery companies and payment processors for order fulfilment.

7.2 Payment Providers

  • PayPal: Your payment data is passed to PayPal (Europe) S.à r.l. et Cie, Luxembourg. Bonity checks may be performed. Privacy info

  • SOFORT/Klarna: Payments processed by SOFORT GmbH, Munich, Germany. Data is transmitted for payment processing only. Privacy info

8) ORDER REVIEW REMINDERS

We may use your email to remind you to leave a review, only with your consent (Art. 6(1)(a) GDPR). Consent can be withdrawn anytime at support@emily-cape-town.com.

9) SOCIAL MEDIA PLUGINS

9.1 Facebook (Shariff solution)

9.2 Google+ (Shariff solution)

9.3 Instagram (Shariff solution)

Social plugins are integrated via links to protect your data. Clicking the link allows interaction on the platform. Relevant privacy policies:

10) ONLINE MARKETING

10.1 DoubleClick by Google

Used to display relevant ads and prevent repeated ad display. Cookies track ad interaction anonymously. More info: link

10.2 Google AdWords Conversion Tracking

Tracks clicks on AdWords ads and conversions. Non-personal, valid for 30 days. Opt-out: link

11) WEB ANALYTICS

Google Universal Analytics

Tracks usage anonymously via cookies. IP addresses are anonymised. Opt-out plugin: link

12) RETARGETING / REMARKETING

Facebook Custom Audience via Pixel

Google AdWords Remarketing

Used for statistical evaluation and interest-based advertising. Cookies can be blocked via browser settings or Digital Advertising Alliance (link).

13) RIGHTS OF THE DATA SUBJECT

13.1 Rights under GDPR

You have rights including:

  • Access (Art. 15 GDPR)

  • Correction (Art. 16 GDPR)

  • Deletion (Art. 17 GDPR)

  • Restriction (Art. 18 GDPR)

  • Notification (Art. 19 GDPR)

  • Data portability (Art. 20 GDPR)

  • Withdrawal of consent (Art. 7(3) GDPR)

  • Complaint to supervisory authority (Art. 77 GDPR)

13.2 Right to Object

You may object to data processing based on our legitimate interest at any time. If data is used for direct marketing, you may object anytime, and processing for these purposes will stop.

14) DATA RETENTION PERIOD

Personal data is retained according to statutory retention periods (e.g., tax and commercial law). After expiry, data is routinely deleted unless required for contract fulfilment or legitimate interest in continued storage exists.