Inspired by the coast. Designed for you.

Emily Cape Town was born from a love for the beauty of the South African coast and a desire to offer meaningful fashion to women who know themselves and their style. Our journey began not with fleeting trends but with the intention to create timeless pieces that feel personal, effortless and true.

Founded with a passion for quality and elegance, Emily Cape Town draws inspiration from the sun-drenched shores of Cape Town, the fresh ocean air and the relaxed, yet sophisticated coastal lifestyle. We believe fashion should not be about impressing others. It should be about feeling like yourself.

We started our boutique with care, focused on creating a curated collection. Every item is chosen with attention to detail. Soft fabrics, flattering cuts, soothing colours and subtle details that speak to everyday elegance. We look for quality, comfort and character, choosing pieces that tell a quiet, personal story.

Over time, a beautiful community of women discovered Emily Cape Town. Women who value simplicity, grace and clothing that complements both their bodies and their lifestyles. Whether you are enjoying a morning coffee at home, dressing for a relaxed afternoon or gifting someone something special, Emily Cape Town is here for those moments.

While we once had a physical store, it is currently closed and we now operate exclusively online to bring our collections directly to you.

Today, we remain deeply committed to the things that matter most. Personal service, trusted quality and a collection inspired by the coastal way of life. What began as a small vision has grown into a shared experience with women across South Africa who feel at home with us.

We invite you to explore the collection and discover pieces that feel just right, bringing ease, softness and quiet confidence into your day.

Thank you for being here.

With love,

Emily and Thandi